Recent figures from Kantar Worldpanel, a global expert in shopper behaviour, have revealed that the UK’s grocery sector has achieved two years of sustained growth. The statistics, which cover the 12 weeks up until 17 June, show increases of 2.1% compared to the same time last year. This means that the industry has seen consecutive growth, with the last time decline seen being June 2018.
According to Kantar Worldpanel several factors could be behind this continued growth. As well as events such as Father’s Day adding to sales, the recent warm weather has helped increase purchases too. In addition the World Cup and the associated offers on food and drink have also helped to drive sales, with England’s progress to the last 16 being an added bonus.
However, whilst World Cup fever has undoubtedly helped matters, Fraser McKevitt, head of retail insight at Kantar Worldpanel, states that there was already an upward trend in sales. Commenting on the growth he states: “The latest figures largely pre-date the soaring temperatures and new-found optimism for England’s World Cup chances but with the nation spending over half a billion more in supermarkets this period compared with last year, it suggests that summer has already arrived for many. Shoppers have already splashed out six per cent more on spirits, and gin sales alone have increased by £38 million and 1.7 million litres, while soft drinks are up seven per cent.”
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