Shopping in store or online – advantages and drawbacks

With the rapid developments in online technology over the last few years, it is now possible to buy almost anything on the internet at just a click of a button. As well as being able to order products on a PC, it is now just as easy to buy them from a smartphone. Whilst the number of online sales has grown, some people do still prefer to shop in store. Here are some of the main advantages and disadvantages of each.

Online shopping

One of the main advantages of online purchasing is convenience. Shopping can be done at any time of day (or night) rather than being restricted to store opening hours. Prices can be compared and contrasted at a single click rather than traipsing from shop to shop too. One of the drawbacks of internet shopping is the inability to try before you buy, although it is becoming increasingly common to be able to return items for free. There may be high delivery prices on some items and there can be security worries when using online payments too.

In-store shopping

One of the main advantages of shopping in store is the ability to see and test products before buying them – for example by trying on clothes to check they fit, or furniture to see if it is comfortable. It is also possible to get specialist advice in stores – for example with regards to electronic equipment or sports gear. Buying is also usually instant, with the customer being able to take the product home straightaway. In order to make store shopping a pleasant experience, it is important to make sure items are easy to find, as this is one thing which can put customers off. Clear displays can help achieve this and help to maximise sales too.

Joalpe manufacture high-quality shop fitting equipment for the retail industry which is distributed worldwide. Items we supply include shopping baskets, promotional display systems, slatwall hooks, basket stackers and golf club displays. For details about any of our products or to make an order please get in touch with us today on +44 01924 468940 .

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