Asos customers can now shop with their voice via Google Home becoming one of the first fashion retailers in the UK to launch on Google Assistant.
The online-only retailer revealed its new voice shopping guide (known as Enki) for customers in the UK and US earlier this week.
The conversation works by saying “hey Google, talk to Asos” to their Google Home smart speaker to shop the latest products across Asos’ top womenswear and menswear categories, viewable on their smartphone.
“With 85,000 products on site at any one time, and on average 5,000 new items added each week, it’s more important than ever to make it easy for our customers to stay on top of what’s new on Asos”, said Asos senior product manager Jason Gregory.
“With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the Asos shopping experience as easy and intuitive as possible.”
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