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GenEvolution

GenEvolution

Stylish, ergonomic & versatile
Discover the latest wheeled shopping basket from Joalpe, which will not only enhance your customer’s shopping experience it will also save space in your store, while looking brilliant at the same time!

NEW INNOVATIVE FEATURES FOR TODAY’S MODERN RETAIL ENVIRONMENT

Design & Style
With its streamlined ergonomic design ensuring easy manoeuvrability in smaller shops and midsize stores, our new wheeled basket will glide down your aisles with ease, and it doesn’t only look stylish, it performs well too!

ONE BASKET

TWO VERSIONS

Classic Open Design
Our traditional open basket offers 73 litres of space, perfect for larger items and great for doing a bigger shop.

Practical Divider Option
Need organisation, then our 72-litre version includes an innovative divider, which will allow the user to categorise more delicate items like fruit and vegetables, separating them from heavy tins and bottles.

THE ADVANTAGES OF GENEVOLUTION

Lightweight design
Perfectly lightweight at just 2.5kg, but with the strength of more heavyweight contenders.

Capacity
With up to 73 litres of storage space, GenEvolution has a huge capacity, making it easy for your customers to stock up on the things they need all in one go.

Operation
The multi-directional 55mm wheels ensure a stable, smooth ride, even when fully loaded. Your customers’ shopping will arrive at the till intact.

Sustainability
GenEvolution isn’t just a great shopping basket, it’s got excellent ‘green’ credentials, too. Made from recycled and recyclable materials, these baskets are designed to be durable and long-lasting.

Transform the shopping experience for your customers now and join the GenEvolution revolution!

Joalpe GenEvolution Lightweight Design – a sleek and modern design featuring a lightweight construction for retail solutions.

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A journey of innovation, quality, and
unparalleled service!

We SPECIALISE in product design development, merchandising systems, trade marketing and brand activation.

Powered by our PASSION and know-how, we develop and provide INNOVATIVE in-store solutions from idea creation
to production and implementation that connect YOUR brand to customers on an efficient and emotional level.
When we create, all details are important: the visual, graphics, colours, lights, shape, materials efficiency and
space profitability are combined to express the IDENTITY and the PERSONALITY of your brand. And we are NOT only creative!
We are CONCEPTUAL thinkers, we transform ideas into reality through investigation, strategy, innovation and design.
We are not limited by specific materials and production processes.
We design and specify the most appropriate material and manufacturing processes ensuring all products combine
INTEGRITY and FUNCTIONALITY with SUPERIOR visual impact.

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JOALPE INTERNATIONAL UK
Unit 5 Flagship Square
Shaw Cross Business Park
Dewsbury
West Yorkshire, WF12 7TH
[email protected]
+44 01924 468940

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