When it comes to getting sales from your store, product placement and position is vitally important. Visual merchandising, the art of displaying products that help customers find products, and sell your larger ticket items, or best sellers, is something you should spend time looking at and constantly refine to get the best from your space.
It is much more than putting items close to the front of the store, more than some shelving on a wall, it is about the whole experience when you go into a store.
Let’s look at the common model of supermarkets who put the bakery at the back of the store, knowing that lots of people will walk through the whole store to get that item. Whilst they are finding their way to the bread, the item they have come in for, retailers are maximising the opportunity of customers picking up other items such as fruit, veg, cakes etc, increasing their return on investment from that one customer.
So back to your store, there are some clever things you can do too. Ever wondered why some stores have baskets half the way around? This is because people who might just pick up a few things might reject a basket at the beginning, and have filled their arms. A basket allows them to buy more, increasing your sales and maximising the returns.
Furthermore, wall space can be used with TV screens to promote more items, dump bins by counters can highlight final lower ticket items that people may impulse buy helping you to get more from each and every visitor to your shop.
At Joape, we can help you with retail solutions, such as plastic shopping baskets, dump bins, promotional displays and much more so you can get the results you desire and maximise your turnover. If you would like to know more about how we can help, or need to buy items you can through our website.
