How has the World Cup affected retail sales?

Not only has the usually-dreary British weather perked up as the UK enjoys a heatwave set to last for much of the summer, we also have another reason to celebrate this summer. The World Cup and particularly England’s successful run in the football tournament has boosted retail sales as we enjoy endless garden parties, BBQs and nights in watching the match with a beer in hand.

Reports from Tesco show a jump in sales that reads like a typical BBQ shopping list including BBQ meat, beer, wine and ice cream, while Waitrose and Iceland have also experienced a boost to sales of ice lollies as the hot weather continues.

Soaring temperatures and the world’s biggest sporting event have created a party atmosphere all over the country. Even if you’re not a football fan, everyone wants to experience the party and that has naturally changed our shopping plans and translated to retail sales.

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July 10, 2018|News|

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